BIG ART Festival has built its identity by taking exceptional entertainment to destinations already synonymous with international luxury. On August 9, that philosophy found a natural setting at Romazzino, A Belmond Hotel in Porto Cervo, where Maxim Berin brought together Robbie Williams, leading brands and an international audience for a remarkable summer celebration.
The audience was as international as the festival itself. Domenico Dolce, Sylvie Meis, Tara and Jessica Getty and Caroline Scheufele were among the prominent guests gathered in Porto Cervo.
The choice of Romazzino proved central to the event. Its Sardinian architecture, coastal atmosphere and refined service complemented the festival's philosophy of combining exceptional entertainment with destinations that already possess their own cultural and aesthetic identity.
Chopard and Caroline's Couture brought a refined fashion dimension to Porto Cervo with two high-jewellery and couture presentations. The result was a compelling meeting of craftsmanship and spectacle, perfectly aligned with the festival's multidisciplinary character.
The partnership with DENZA also continued in Sardinia. The premium mobility brand of BYD Group first joined BIG ART Festival in Hong Kong in spring 2026 and was represented in Porto Cervo by Alessandro Grosso, Italy Country Manager for BYD and DENZA. Its presence reflected the festival's growing dialogue with innovation-led luxury brands.
Guests were also introduced to a refined gastronomic selection featuring Adoria Caviar, D.Rock Champagne, La Scolca and wines from Il Palagio by Tony Sasa. Adoria's Beluga, Asetra and Imperial caviars and D.Rock's dedicated champagne bar became memorable details within the wider experience.
Eleonora Incardona hosted the night in Chopard jewellery, embodying the glamorous yet contemporary character of Porto Cervo. Max Merseny provided an elegant musical opening, followed by the Esteriore Brothers and their charismatic Italian energy.
The headline performance belonged to Robbie Williams, who commanded the stage for more than 80 minutes. From the opening notes of 'Let Me Entertain You' to audience favourites including 'Feel' and 'Angels', his set turned Porto Cervo into an open-air singalong and gave the evening its defining memory.
For festival founder Maxim Berin, the defining element was the connection in the room.
Robbie Williams has been part of many exceptional projects with us, but Porto Cervo had a unique atmosphere. The audience, the Mediterranean setting and the beauty of Romazzino created something genuinely emotional. BIG ART Festival is not only about who is on stage. It is about how the entire evening makes people feel.
Maxim Berin
From Costa Smeralda, the festival now turns toward Asia. BIG ART Festival will debut in Singapore on October 10 during Formula 1 weekend, with Capitol Kempinski Singapore as the venue and Busta Rhymes as headline performer. The move marks another step in Maxim Berin's development of a truly international entertainment platform.
Disclosure: this article reproduces material supplied by the organiser of BIG ART Festival, together with photographs supplied by the organiser.