Five years ago, Maxim Berin founded Big Art Festival with a vision that seemed almost utopian: to create gatherings where culture, art, music, fashion, gastronomy and business could converge in a single, carefully orchestrated experience. What began as an ambitious experiment has evolved into something far more significant: an institution that has fundamentally redefined how luxury events can exist in the contemporary world.
Maxim Berin, CEO of Berin Iglesias Art and founder of Big Art Festival, is an international event producer with 25 years of experience creating high-profile cultural, private and corporate events around the world. Over these decades, he has developed an increasingly sophisticated understanding of what makes an experience truly memorable: not the accumulation of luxury elements, but their orchestration into a cohesive emotional narrative.
The trajectory of Big Art Festival over the past five years reflects this philosophy. Rather than repeating a formula that works, each edition has been conceived as entirely new territory. The gatherings have brought together internationally acclaimed artists, visionary entrepreneurs, collectors, family offices, cultural leaders and distinguished guests from around the world, but always in service of a single unifying principle: to create moments that cannot be replicated, experiences that exist only because of the precise convergence of place, time, people, and artistic vision.
August 9, 2026: A New Chapter
The Porto Cervo edition of 2026 represents Big Art Festival at the height of its maturity. Robbie Williams, with three decades of career spanning more than 85 million records sold worldwide and a presence that has defined global popular music, brings to the evening an artist whose very existence testifies to the power of authentic connection with audiences. In this context, he is not merely a performer but a symbolic anchor for everything the festival represents.
Robbie Williams in Porto Cervo is far more than a concert. We are creating a world-class immersive experience where every element from the arrival and the dinner to fashion, music and gastronomy becomes part of one emotional story.
Maxim Berin
Romazzino: The Setting
On August 9, 2026, the legendary Romazzino, A Belmond Hotel, overlooking the crystal-clear waters of Costa Smeralda, will once again become the stage for one of Europe's most exclusive private events. Returning to Porto Cervo for a second consecutive year, Big Art Festival presents an extraordinary evening headlined by global music icon Robbie Williams. The evening will unfold around the hotel's iconic pool, where guests will enjoy an elegant dinner in a sophisticated and captivating setting, before the night continues with an unforgettable live performance by Robbie Williams.
Chopard: Legacy and Beauty
A special place within the concept of the evening belongs to Chopard, the legendary jewellery and watch Maison that has long symbolized refined aesthetics, red-carpet glamour and the international art de vivre. For the Big Art Festival, this collaboration continues a valued long-term partnership built upon shared values of beauty, craftsmanship, emotion and excellence. During the dinner, Chopard will present its Haute Joaillerie creations paired with Caroline's Couture silhouettes, transforming High Jewellery from a traditional presentation into an integral part of the evening's visual narrative.
DENZA: The Future of Luxury
Another distinguished partner of the evening is DENZA, part of the BYD Group, the premium automotive brand redefining intelligent luxury mobility. Combining advanced technology, elegant design and exceptional comfort, DENZA represents a new generation of premium experiences where innovation meets sophistication. During the Porto Cervo edition, DENZA will showcase its vision of contemporary luxury, perfectly complementing the festival's philosophy of celebrating excellence, design and unforgettable experiences. DENZA brings another dimension of contemporary luxury to the evening: technology.
Global Impact and Vision
Looking forward, the Porto Cervo 2026 edition will undoubtedly stand as a landmark moment in the evolution of Big Art Festival. It represents not just the maturation of Maxim Berin's vision, but a broader cultural shift toward understanding luxury as something that cannot be bought or owned, only experienced and remembered.
Global Festival Calendar
Today, Big Art Festival's international calendar stretches from St. Moritz, Courchevel and Monaco to Hong Kong, Singapore, Dubai, Samarkand, New York, Miami, Porto Cervo and Marbella, bringing together internationally acclaimed artists, global luxury brands and distinguished guests across the world's most prestigious luxury destinations.
Disclosure: this article reproduces material supplied by the organiser of Big Art Festival, together with photographs supplied by the organiser.